Example of support to landscape design business

Do My Admin Home Business and Office Support

Case Study

art of gardening is a garden and landscape design and build company, based in West Yorkshire.

They exhibited their first show garden at RHS Tatton Park in 2006 and were awarded a gold medal. As they are spending more time on site and with clients this leaves less time to keep up with the inevitable paperwork generated by their growing business. There were four main projects they wanted to progress.

1) Introduction pack for garden enquiries

2) Update customers on retail offers by letter and e-mail

3) Follow up on completed gardens to offer support and additional services

4) Build links with local architects to generate new design business

Items 1) to 3) are about keeping in touch with customers. So I started by re-designing their existing customer database and added a customised menu to make it simpler to input and extract the information they needed.

I then created a newsletter for their customers and used the database to produce a mix of e-mails and letters.

To comply with best practise they needed to give customers the option to unsubscribe from their mailing list. Potentially generating paperwork not business. I set up an e-mail account for them so that I could send out the newsletters, monitor replies and update their mailing list if required.

The set up is now complete so future mailings will take a minimal amount of their time or mine.

4) They needed the personal touch for their approach to architects so I compiled database for them along with contact details, web site links and descriptions so that they could choose who they wished to approach.

Deborah – Landscape Architect, Gardener & Artist

“We are extremely pleased with the speed and efficiency of Karen's service. Karen is extremely professional and her knowledge of the computer software is second to none. This knowledge saves time and therefore money as she can do things much quicker than me. I would not hesitate in recommending her service to all my business associates. Thank you Karen”